The Yoga 365 campaign is a nationwide initiative launched by the Ministry of Ayush to transform yoga from a once-a-year event into a daily lifestyle habit. Unveiled during the Yoga Mahotsav 2026 at Vigyan Bhawan, New Delhi, it marks the 100-day countdown to the 12th International Day of Yoga (IDY) on June 21, 2026.
Objectives and Key Initiatives
- Despite nearly universal awareness (95-96% across rural and urban India), regular practice remains low. Yoga 365 seeks to bridge this “awareness-practice gap” through mission-mode outreach
- The Morarji Desai National Institute of Yoga (MDNIY) partnered with the wellness platform Habuild to offer free daily online yoga sessions, making guided practice accessible across all regions and age groups.
- Alongside the campaign, the Ministry introduced 10 specific yoga protocols for Non-Communicable Diseases (NCDs) and diverse groups, including students, corporate employees known as Y-Break , and the geriatric population.
- A new “Yoga for Air Travel” protocol was introduced , a five-minute seated routine designed to reduce travel stress and improve circulation during flights.
Campaign Scope
- Yoga 365 acts as a central platform connecting various programs like the Common Yoga Protocol (CYP) and therapeutic modules
- The campaign focuses on embedding yoga into schools, offices, and neighborhood groups through large-scale citizen engagement and behavior-change communication.
- The campaign was inaugurated by the Union Minister of State (Independent Charge) for Ayush, Shri Prataprao Jadhav..
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